Follow An Interest On Pinterest

by Rachel Baker on July 18, 2014

People have never really been the focus of Pinterest – the things that interest people has. Here’s a quick, interesting look at one of the newest features of Pinterest.

2014 has been a tipping point for Pinterest, in which the site has gone from visual social network to visual search engine. Increasingly, Pinterest is not a site for socializing with friends but instead, a place to laser-focus in on your specific favorite things.

On Thursday, Pinterest launched a new way to track your interests in the form of a Follow button. Since the beginning of the year, Pinterest has had an “Explore” option in which the site’s algorithm attempts to suggest topics that are appealing to you, like hiking or climbing. Click on the Explore button and you’ll get a row of computer-generated related topics like “Ice Climbing.”

If you click on any related topics and press the red Follow button in the upper right hand corner. You’ll get Pinterest pins, or images, from that category regularly delivered to your main feed.

Forget Algorithms, Follow An Interest On Pinterest

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