Resistance to Digital Decreasing Amongst Gamers

by Rachel Baker on July 8, 2014

This is an interesting article about the monetization of the gaming industry and how its affecting gamers.

It goes to show how much the industry has changed in recent years. Early acknowledged the change in player attitudes of late, and chalked it up (in part) to the increasing amount of communication on and discussion of monetization in the industry. The industry has seen approaches to digital monetization that don’t work for players (some offenders in the social gaming bubble) and ones that do (World of Tanks, Skyrim DLC), and is getting smarter about producing less of the former and more of the latter. With each one that gets it right, gamers are growing increasingly comfortable with the variety of monetization in the marketplace.

“I think there are some models that are accepted now. DLC is pretty much accepted,” Early said. “Season pass is pretty much accepted. Now it’s interesting when you start to think of Season Pass as a Service Pass. For our Season Pass holders, I know we hold events for them specifically, so it’s little bit more than just DLC content. So there’s an evolution going on there.”

The key, Early said, is to make sure it’s perceived positively by the players. They should feel like their purchases enhance the game rather than fill in the gaps for an incomplete experience.

Here’s the Article:
Gamer resistance to digital decreasing – Ubisoft

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