Why Battlefield 4 Launched as Unacceptable

by Rachel Baker on June 21, 2014

Andrew Wilson talks about why the launch was so bad and what steps are being done to keep the next launch from being so bad in the future.

EA boss Andrew Wilson has branded the troubled launch of Battlefield 4 as “unacceptable” while also stressing developer DICE has learned a valuable lesson so it shouldn’t happen again.

Speaking to Eurogamer, Wilson explained why the issue came about and pinned the blame on the ambition originally displayed by the studio.

“Think about what Battlefield 4 was: 64 player multiplayer, giant maps, 1080p, Levolution that was changing the gameplay design in an emergent way,” he explained. “There is a chance there are things you are going to miss through the development cycle. And you end up in a situation we had with Battlefield 4.

“For me, the situation we had was unacceptable. For the team it was unacceptable. We have worked tirelessly since then to make sure the gameplay experience got to where it absolutely should have been at launch and we’re focused on that and we continue to deliver value to that player base.

Here’s the Article:
EA Boss Brands Battlefield 4 Launch ‘Unacceptable’

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