Google’s Waze Is Helping Local Governments Track Users

by Rachel Baker on July 7, 2014

Why is it when a big tech company creates an app to track your phone and local governments use it, every one is fine with it…but the federal government does it and everyone goes berserk?

Its awesome how hypocritical human beings are.

In Rio de Janeiro most eyes are on the final, nail-biting matches of the World Cup. Over in the command center of the city’s department of transport though, they’re on a different set of screens altogether.

Planners there are watching the aggregated data feeds of thousands of smartphones being walked or driven around a city, thanks to two popular travel apps, Waze and Moovit.

The goal is traffic management, and it involves swapping data for data. More cities are lining up to get access, and while the data the apps are sharing is all anonymous for now, identifying details could get more specific if cities like what they see, and people become more comfortable with being monitored through their smartphones in return for incentives.

Rio is the first city in the world to collect real-time data both from drivers who use the Waze navigation app and pedestrians who use the public-transportation app Moovit, giving it an unprecedented view on thousands of moving points across the sprawling city. Rio is also talking to the popular cycling app Strava to start monitoring how cyclists are moving around the city too.

Here’s the Article:
Why Google’s Waze Is Helping Local Governments Track Users

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