Microsoft Trying to Fix Message Confusion Between Platforms

by Rachel Baker on July 23, 2014

For a company that has a difficult time with message conveyance where its different platforms have been concerned, unifying the operating systems makes sense. At this juncture, the plan appears to be creating deeper ties between the OS so app development (and subsequently, deployment) is more seamless between desktops, tablets, and phones.

This would allow the company the ability to streamline marketing messages, as well. After the message disasters of windows tablets being only really good for little kids who want to make art projects and metro-sexual 20-somethings that know nothing about productivity meetings, unifying the different product’s operating systems will allow Microsoft the great ability of focusing on the overall products, not just the functionality of the operating systems of said products/devices.

Microsoft has said work is under way to “unify” parts of its different Windows operating systems.

Chief executive Satya Nadella discussed the effort while briefing analysts following Tuesday’s earnings update.

“We will streamline the next version of Windows from three operating systems into one single converged operating system for screens of all sizes,” he said.

The firm also confirmed it had recently scrapped a new type of tablet.

Windows development set to be ‘unified’ by Microsoft

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