Microsoft’s Decision to Remove Apps from the Store

by Rachel Baker on August 28, 2014

Microsoft announced they have removed 1500 apps from their store. They outlined requirements to be available in the store, and they discussed their revised policies for new app submissions.

How we’re addressing misleading apps in Windows Store

As Windows Store expands to reach more customers in more markets with a growing list of great titles, we are continuously looking for ways to improve both customer experience and developer opportunity. We strive to give our worldwide customer base easy access to amazing app experiences while keeping developer friction to a minimum. From time-to-time this process slips out of sync and we need to recalibrate.

Every app store finds its own balance between app quality and choice, which in turn opens the door to people trying to game the system with misleading titles or descriptions. Our approach has long been to create and enforce strong but transparent policies to govern our certification and store experience. Earlier this year we heard loud and clear that people were finding it more difficult to find the apps they were searching for; often having to sort through lists of apps with confusing or misleading titles. We took the feedback seriously and modified the Windows Store app certification requirements as a first step toward better ensuring that apps are named and described in a way that doesn’t misrepresent their purpose. These changes included:

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