Social Media – One, Land’s End – Zero

by Rachel Baker on August 1, 2014

Land’s End is now offering science t-shirts for girls, after a mom wrote an open letter on Facebook about the stereo-typing of their kid t-shirts. One would think maybe Land’s End deserves some credit here, and maybe they do…but why did it take an open letter and social media feedback for them to realize that there’s been big push to get girls more involved in math and science?

Surprise! Introducing girls to math and science in the same way as boys seems to be working for creating a love of these two areas of study within the young girl population; and it seems as if the clothing industry should really begin paying attention.

She says her daughter was very confused, because she and many of her friends love science.

“In 2014, why are you selling ‘mighty’ tees for boys and ‘adorable’ tees for girls?” the mom asked, citing Lands’ End’s descriptions.

The retailer has now responded with a line of shirts pretty close to the science-themed boys’ shirts (though it still has dogs in tutus because of course there are plenty of girls who love a good dog/tutu combo).

“You asked, we listened — take a look at our brand-new girls’ science tees,” Lands’ End announced Wednesday on its Facebook page. “Our first two tees are live on the site — pre-order now to reserve her size (due to the quick turnaround, the shirts will ship in August). Based on your response to the tees, we will continue to add new styles moving forward.”

Lands’ End Announces Science-Themed Shirts For Girls Because Boys Aren’t The Only Ones Who Like Science

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