The Pikachu World Cup now has Jerseys

by Rachel Baker on June 1, 2014

Adidas and Nintendo have joined forces to design jerseys for the World Cup, of which Pikachu is the mascot.

You can’t just make Pikachu your World Cup mascot and not put him on a bunch of merchandise. Adidas is well aware, as evidenced by the above glimpse (provided by Inside Games) at replica jerseys, which fans can purchase for 7,400 yen ($73) to support Japan’s team in the coming tournament.

According to Siliconera’s translation, the visual concept for the jersey relates to Adidas Japan’s Enjin (Ring) Project, the name of which references the circle made by players huddling together. If you can imagine a team wearing this, hunched over with arms above each other’s backs … yup, the red stroke across the shoulderblades would form a ring. It’s almost like somebody planned this or something!

Here’s the full article:
Adidas, Nintendo join forces for Pikachu World Cup jerseys

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