6 Key Shifts in Thinking About Social Media

by Rachel Baker on May 21, 2014

This is a pretty informative article about what the marketing industry and business owners really think about social media.

Do you ever wonder how your fellow marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time in?

Wonder no more. Social Media Examiner has just released its annual Social Media Marketing Industry Report after surveying more than 2,800 marketers.

The one undeniable message from the report is that marketers continue to place high value on social media with 92 percent of marketers (up from 86 percent last year) indicating that social media was important for their business.

The report also revealed a number of shifts in focus, as marketers try to stand out from all the noise to get noticed and get results online.

Here are six key shifts in thinking that are highlighted by this year’s industry report:


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